Your brand is the core identity of your business

Your brand is the core identity of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single set of recognizable standards. But sometimes, even beloved brands go through crises; they succumb to the natural pressures of aging, or they fail to meet audience standards the way they used to.

In these cases, it’s a good idea to Rebrand by either coming up with a new concept or modernizing your old one. On the other hand, however, rebranding at the wrong time might seriously jeopardize your image. So, how can you tell whether it’s an appropriate time to rebrand your company? We’ve got 5 Signs you might need to rebrand.

1. Your old image is obsolete.

First, you could be in need of a rebrand simply because your old image is obsolete. Design trends change quickly, and in the span of a decade or two, the fonts, colors and shapes that seemed cool at the time could be laughed at in the modern era as nostalgic leftovers. In these cases, the bulk of the brand can remain intact; instead, you’ll merely update the surface-level features, reshaping your logo, updating your brand voice and tweaking that voice for modern tastes.

2. You're targeting a new demographic.

An effective brand is one that’s created specifically for one targeted audience; this is what makes a brand relevant and relatable. If you decide your company is going to target a new demographic, your brand will have to evolve along those lines as well. A brand that appeals to middle-aged women won’t appeal to teenage boys. You’ll need to revise your image to stay alive.

3. A new competitor is threatening you.

Rebranding could also be a defensive move to protect your business against the rise of a new competitor. For example, if a new company emerges on the market that’s strikingly similar to yours, users might be confused as to which company to buy from. You can step away from the pack by differentiating your brand with new, more appealing standards. Alternatively, if a differentiated brand emerges, you can learn from some of the qualities that made it successful.

4. Your mission or values have changed.

Your mission and values should dictate how your brand develops. If they change, your brand should follow. For example, if your company decides to start providing more eco-friendly options and minimizing its impact on the environment, you can opt for a sleeker logo and a more down-to-earth voice. Whatever it takes to make your brand a reflection of your company’s identity, do it.

5. Your original brand was botched.

Of course, it’s also possible that you didn’t put as much time and thought into your brand identity when you first started- Your initial plan was to launch and start growing the business. You may have found yourself crowd sourcing your original logo, or not happy with the current look and feel of your brand due to using a cheap agency or service without much care for detail or found yourself working with and inexperienced worker on your team or family member. If your brand was originally “botched,” you may need to rebrand just so you can get a fresh start for your company’s identity.

Get Your Free ReBrand ToolKit Here!

LOGO PKG

Small business or start up? Land here. You want that professional visual foundation to build on, but want to be mindful of budget. So what’s included?

Discovery: We have a packet that helps you gain clarity on your background, audience and what your goals are for your business. We’ll survey your existing logo and materials, and create a presentation to get feedback and set the design direction.

Logo: This is the cornerstone of your company’s visual identity. From the data gathered in discovery, we’ll sketch, design and create 3-4 concepts that we feel are best representative of your rebrand. We’ll use various display mockups to see how they integrate in the real world, and your favorite concept will be selected. From there, we’ll refine it, package it in a bundle of all the files suitable for all applications, from print to web to promo items and other unrestricted usages.

Logo Color Specs: This will be a 1 page sheet outlining the specifications for the colors used in your logo, be it Pantone, CMYK, PGB, and hexidecimal codes for various vendors from print, web and promotional materials.

$1650.00

Startup Pkg

You’re confident in your current look and feel of your business. You want to keep the same messaging, colors & style. You need polished, better brand mark, and some strategy for roll out. So what’s included?

Includes all the above in the logo package (Discovery, Logo, and Logo Color Specs) with additional services below:

Messaging: Tagline, slogans or go-to phrases that convey meaningful ideas about your company.

Typography: Setting the brand fonts, to be used across media, from web, to social to print and how to use them.

Graphic Elements: Brand patterns, shapes, lines, or other elements that support the brand’s visual theme. Applied to mockups of products, media, etc. to illustrate how to use them.

Brand Style Guide: A muliti-page document, (usually in PDF) that describes the elements of your brand and ensures proper use and communication. Consistent use across platforms is integral for brand recognition; use, specs, rules for the logo, color palette, typography, graphic elements, messaging and other elements unique to the brand are listed in this document.

$5000.00

Enterprise Pkg

Your business is thriving. It’s growing. You want to explode with a visual identity upgrade that supports the next 5-10 years planned of company growth. You want it all- the full agency service gamut. So what’s included?

Includes all the above in the two packages (Discovery, Logo, Logo Color Specs, Messaging, Color Palette, Typography, Graphic Elements, Brand Style Guide) with additional services below:

Photography/video: We can facilitate original content to assist and bolster the presence of your business. We can set up video shoots, photography shoots, product photography, or create long-form brand videos about your business to help connect you with core customers.

Product development: Taking a product to market? do you need marketing materials design for this product to support your marketing efforts? Do you need custom packaging designed and prototyped? We’re here to help.

Marketing roll out strategy & consultation: Let’s sit down and have a conversation about what channels will work best for your type of business and build a content and rollout plan for all forms of marketing- social, search engine and local.

$10,000.00 + depending on scope of work