Does your company have box trucks in your fleet? Are they plain white, maybe a little worn and finally showing their use? Why not put them to use as a marketing tool. Box trucks are essentially rolling billboard space your business owns- and in certain townships and metro areas, there are rules and regulations for signage, banners and promotional items that limit companies and their brand reach on a local level. However, parking a 12, 16, or 26ft box truck in your lot or having it on the road can attract 30,000- 70,000 brand impressions daily, depending on where you’re located. (Statistics from the Outdoor Advertising Agency of America.)

Concept design for Nike sneaker launch by Label Graphics Co- Franklin, TN

DISRUPTION. IMPACT. POWERFUL VISUALS. These are keys to high-impact wrap advertising campaigns that bolster brand awareness and have staying power with potential and current customers. You have 15- that’s right approximately 15-seconds to say EVERYTHING you need to say to get your brand promise and services offered across to your audience. Your vehicle wrap should speak LOUDLY to your consumers.

Finally, what’s the top reason to wrap your trucks? BILLBOARD ADVERTISING. A billboard on the highway is seen from only one direction; and at anywhere from $5000-$50,000 a month, they are expensive and often our of reach for small to medium businesses. Enter the Box Truck- A mobile billboard, at street level, displaying your brand and services/products 360 degrees. You’re advertising on the rear to traffic behind you, on the driver’s side and front to oncoming traffic and the passenger side to travelers on the far right lanes or in parking lots, etc. It’s THE MOST affordable, effective and powerful cost per impression advertising on the market today.

Nissan Rogue Product Launch Campaign concept design by Label Graphics Co.

Ready to ramp up Brand Awareness? Let’s talk fleet truck wraps. Our in-house designers will work with your business to create effective, disruptive and powerful visuals that speak to your demographic and strengthen your brand promise. Click the button below, and let’s do something great together.

This is a question we get daily, with good reason. The best way to attack that question is knowing what factors go into your wrap. Generally, most shops including ours use templates and guides to determine square footage of a wrap. Is it full coverage? What kind of vehicle is it? Do you need graphic design? How long is it going to be on there for and what materials should we use? All these questions are determining factors in your wrap.

Nissan NV Wrap done for Driveway Rescue TV show for RTM productions, in Franklin, TN.

“Where can we save money?” We do too many van wraps a year here to count, and 90% don't have the roof done- instead, we install a 18"-24" piece of vinyl as a "header" over the windshield to give the illusion of roof coverage. This saves significantly as on many commercial vans and vehicles, the roof is one of the largest panels. If you're looking to wrap a van- Chevy, ford, dodge, or Mercedes- be it a econoline van or a sprinter-style van I'd budget anywhere from $2200-$4500 printing and installation depending on trim models, roof height, and design needed. The larger the vehicle, the greater the price. Most companies like ours charge by the square foot- If that seems to be slightly out of budget reach, I'd look into partial wraps, as you can achieve similar results as a full wrap with a more cost effective and budget-friendly price point.

Also, be mindful of materials being used- if a company is coming in significantly lower than other bids, find out if they are using premium 3M or Avery materials, and if so if they are using the best application for the job at hand. Someone quoting higher might be using a higher price-point material for quality reasons- so make sure quotes are apples-to-apples, respectively. I’d approach this the same way you would in your business- if someone called with a considerably less quote compared to yours, you’re immediately going to think “sure, but what are they getting for that, and where are they cutting corners” about your customer and their competing quote. If it’s close and the same cost of goods/materials/labor cost you may be willing to match it.

Some materials have an 18 month- 2 year lifespan, where more a more expensive option might be using a 5-7 year, premium cast 3M vinyl. Choosing the quote with better materials at a higher cost MAY be a better option if the lesser quality materials forces you have to have your wrap re-done every 2-3 years; that extra $500-1,000 for premium materials now may save you double or triple that over 4-5 years. Be mindful of quality- Ask about cast vs. calendared vinyl and laminate combos to make sure you’re not getting a cheaper price for a cheaper product. Wraps are a high ticket item for businesses, and you should be mindful of quality!

Food Truck Wrap for Tacos Aurora, Nashville, TN

Food trucks, boutique trucks, etc can be similar in price- with large, extended height and length food trucks getting into the $4000-$5500 range for printing and installation. These trucks may look flat, but they have a good amount of hardware and accessories on them that make design and installing properly more difficult than at first glance. Making sure your chosen company designs the wrap with proper installation in mind, making sure information is not running through vents, raised areas (where text MIGHT be distorted or lost) is just as important as quality printing and installation. Design often is a separate cost, but be mindful that a quality, well designed wrap will garner more attention and have a higher rate of effectiveness than just slapping a background and a logo on your vehicle. Make sure your wrap company checks off these boxes below before jumping into the least-cost option. It may save you money in the long run! Lets review the wrap checklist:

• Are they using the right materials for the job, and did I do my research to make sure they are?

• Have I checked their google/social reviews for positives/negatives?

• do they have insurance in case my vehicle is damaged in their care?

• Do they quality control their print production according to MFG requirements? (outgassing prints, matching base and laminated materials, right print profiling, etc)

• Do they offer an installer warranty? Did they go over the ACTUAL material warranty and lifespan of the materials being used? (you should request a copy of said info bulletins)

• Do their designers take time to offer insight on creative to IMPROVE brand exposure with quality design and functional placement of info? (managing these expectations is key)

Advertising and Commercial wraps are a serious marketing tool, and have very high ROI's, especially in local markets.

Contact us today and we can help you brand your fleet vehicles to be a 24/7 employee of your business!